Legal

Privacy Policy

Last updated: July 12, 2026

1. Who we are

Leaduu is operated by HELLART EESTI OÜ, registered at Müürivahe tn 29-1, Kesklinna linnaosa, 10140 Tallinn, Harju maakond, Estonia ("we", "us", "our"). We provide an in-page AI assistant for real estate websites and an AI-powered bio link tool for real estate agents. Contact for privacy matters: andreigellart@gmail.com

2. Data we collect

On leaduu.com (this website): - Name and email address submitted via the early access form - Usage data via Yandex.Metrika (pages visited, session duration, clicks, referrer). Yandex.Metrika may set cookies. See Yandex Metrica privacy policy for details. On client websites using the Leaduu bot (as a data processor): When a visitor interacts with a Leaduu-powered bot embedded in a third-party property website, the following data may be collected on behalf of our client (the data controller): - Conversation content (answers to qualification questions: intent, budget, timeline, location) - Contact details provided voluntarily by the visitor (name, email, phone) - Technical data: IP address, browser type, device type, timestamp We process this data solely on behalf of our client and under their instruction.

3. Legal basis (GDPR)

- Early access form: legitimate interest in communicating with prospective customers (Art. 6(1)(f) GDPR), or consent where required. - Analytics (Yandex.Metrika): legitimate interest in understanding how our website is used. - Bot conversation data (on client sites): our client is the data controller. Their legal basis (typically consent or legitimate interest) applies. We act as a data processor under Art. 28 GDPR.

4. How we use your data

- To respond to your early access request and keep you informed about Leaduu - To improve our website and product (aggregated analytics) - To provide our bot service to property developers and agencies (processor role) We do not sell personal data. We do not use your data for advertising on third-party platforms.

5. Data sharing

We may share data with: - Email service providers (to send you early access communications) - Yandex (analytics — data processed per their terms) - Sub-processors used to operate the Leaduu platform (hosting, database providers) — each bound by data processing agreements We do not transfer data outside the EEA without appropriate safeguards (Standard Contractual Clauses where applicable).

6. Data retention

- Early access form submissions: retained until you withdraw consent or for up to 3 years after last contact - Analytics data: per Yandex.Metrika retention settings (up to 1 year) - Bot conversation data on client sites: per our agreement with the client (typically 12 months unless a longer period is required)

7. Your rights (GDPR)

If you are in the European Economic Area, you have the right to: - Access the personal data we hold about you - Correct inaccurate data - Request deletion ("right to be forgotten") - Object to or restrict processing - Data portability - Withdraw consent at any time (where processing is based on consent) - Lodge a complaint with your local data protection authority — in Estonia this is the Estonian Data Protection Inspectorate (Andmekaitse Inspektsioon, www.aki.ee) To exercise any of these rights, email andreigellart@gmail.com. We will respond within 30 days.

8. Cookies

leaduu.com uses cookies set by Yandex.Metrika for analytics purposes. By continuing to use the site you accept the use of these cookies. You can disable cookies in your browser settings, though this may affect site functionality.

9. Changes to this policy

We may update this Privacy Policy from time to time. The date of the latest revision is shown below. Continued use of our website or service after changes constitutes acceptance of the revised policy.

For privacy enquiries: andreigellart@gmail.com